About Us
Picture Me Rollin’ isn’t just a clothing brand – it’s our story, and maybe it’s yours too. This journey began in 1996 when I, Harris Qureshi, was just 15 years old, selling bikes and pagers in the streets of Cambridge. Back then, Tupac’s iconic track Picture Me Rollin’ became more than just a song to me – it was a mantra. It taught me to envision the future I wanted and put in the work to make it happen.
That same year, my nephew Bilal was born. Neither of us knew it then, but our paths would cross in a way that would change both our lives. Years later, we teamed up to build MATE.BIKE in the UK and then launched PMR Customs, a brand that combined our love for custom design with a passion for individuality.
By 2024, we found ourselves in the UAE, a place full of ambition and energy that felt like a natural fit for what we wanted to create next. We brought with us our love for bikes, our determination to succeed, and our deep-rooted connection to streetwear – and that’s how Picture Me Rollin’ was born.
For us, this brand is more than just clothes. It’s a mindset. When you wear Picture Me Rollin’, you’re making a statement. You’re telling the world you see your future clearly, and you’re ready to put in the work to get there. Our designs, created in the UK and shared across the GCC, are all about embodying that spirit of hustle, ambition, and perseverance.
But our story doesn’t stop at clothing. Our roots are in bikes, and that passion still fuels us. From one-of-a-kind bikes to motorcycles and maybe even custom cars in the future, we’re always pushing boundaries and chasing bigger dreams.
At the heart of it all is a simple idea: to picture yourself in the future you want and do whatever it takes to get there. That’s what Picture Me Rollin’ stands for, and it’s why we’re here today. From Cambridge to the GCC, this journey has been about more than just building a brand – it’s about creating a lifestyle that inspires people to dream big and work even harder.
So, this is us. Our story, our grind, and our passion. If you’re ready to make a statement and chase your dreams, we’re here for it.
Let’s roll together.